The Poll Reviews Winner so Far…. Facebook Poll Success Still Elusive

Well PollDaddy has leapt to the forefront, as the easiest sign-up, nicest looking and no ads other than themselves as a link on the bottom… Thanks to the Vancouver Sun for pointing me in the direction of this one!

  • easy sign-up
  • no crazy ads and winking lights
  • slight customization (6 templates) for free
  • your images upload allowed (one for each answer)
  • So far I haven’t been able to figure out how to enable it in Facebook. The site claims it’s simple and Facebook apps have the connection to it, however somehow it’s not lining up and it’s not seeing my Pages. I am going to wait a day before I write it off, as sometimes new Facebook “apps” take a while to settle in and get comfortable.

I’ll keep you posted on the Facebook scenario…..
Here’s what it looks like when using the html code:

Posted in User Review, What I learned today | Leave a comment

Reviewing the Suckage that is Free Poll Builders for Facebook Timeline Pages

Dear Dr. Mr SEO,

I’ve been investigating how to make a timeline facebook page be better.  Look nicer, appear competent, be engaging, hide our flaws… you know, the usual.  They’ve really limited your options with the new Timeline, which nicely levels out the playing field for small business.  Except, does it?

Let’s skip the easy stuff (picture sizing, milestones, the stuff that Facebook wants you  to know…) and go straight to those stupid little squares under your header that pretty much sum up your “fans” engagement.  Don’t have 1000likes yet?  You might want to push that square off of the first glance tier.  Apps are the apparent answer, and they give you a couple freebies like Photos, Events, Video’s, Notes, etc. but how to go beyond that?

I loved the idea of polls and quizes that you can personalize, but 2-3 days later and I’m still trying to find an option that doesn’t suck!  Apparently you still need to pay actual money to get apps that work for you without pop-up insanity and blinking lights advertising.

Facebook sponsored Poll App #1

pluses:

  • you can upload pictures
  • option to hide it from children
  • post to facebook wall directly

minuses:

  • you have to go through some crazy App ID and Secret stuff and become a facebook “developer” Monkey?
  • 2-3 captcha security checks
  • it won’t let you complete the the poll without a stupid amount of Like this and Suggest this pages
  • This is the end result… WTF??

Facebook sponsored poll #2

  • more options for displaying answers
  • post to timeline
  • has a thank you message (customization involves upgrade)
  • hard to get on fan page
  • pictures cost upgrade

end result:

Independent Poll#1

  • can change colours
  • can add link url to send users to after (without control of text though)
  • gives you html code to cut/paste anywhere
  • can’t add to facebook except as a link…

end result:

Independent poll#2

  • can add header
  • must sign up for an account
  • displays only on their site…?
  • customizable when exported via html
  • had ads after the fact in the little displayer
  • can’t put on facebook

“Sign Up to Create Your Facebook App

You can build an app with no commitment to buy, but please register so we can save your work!”

that doesn’t bode well…

In conclusion… HEEELLLLLLLLLPPPPP!!!

arg,

Jean

Posted in User Review, What I learned today | Leave a comment

Oh Adwords Quality Score, you are as Elusive to me as the Unicorn…

Dear Mr. Dr. SEO

I feel like every time I pause a keyword in Google PPC the quality score somehow goes higher.  Like a magical keyword fairy discourse telling me, oh, look you paused me, but actually I am the awesomest keyword ever… what were you thinking!!

And conversly, when I “test” a keyword by changing it in the backend and watching the score change via my wording or grouping as I try to pick the most relevant one I can muster… the next time I check back in (maybe after approval of keyword?) , the quality score has gone down.  Now as my stats come directly from the same appliance I am lamenting, I have no hard proof of this.

yet.

Screenshots, here I come!

Jean.

Posted in Adwords Laments | Leave a comment

Wherefore/Why/Wonder/How are you speak/talk/email/communicating with me?

Dear Dr. Mr. SEO,

There is a new language perusing the internet, I think it is trying to show me the origins of god.
or prove the existence of black holes.
If all words exist at any one point, then all ideas co-exist and what I see is simply a choice that reflects my reality at that point.  OH, and time is non-linear..

Thanks so much to:

Sparen shopprice.deStormsMadlock802@gnumail.com 178.27.199.42

for opening my eyes and my mind.  (and no, I won’t give you a link…)

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Love,

Jean

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Links, Links, and more Links! Oh, is that a Buzzword?

Dear Dr. Mr. SEO

I hate link building, what was I thinking?  Why did I buy this domain?  I don’t like asking for things, I don’t like people asking me for things.  Half of the link requests I get are bogus, with the PR spoofing, or domain forwarding shenanigans.  (wow, I’m actually impressed that my editor recognized the word shenanigans…)

I understand the social media draw, but I really think it might be a little over-rated.  It’s all well and fine if you have a Facebook page, but if you only have 10 likes, is it really doing you any favours?  Do people really go to a car lot Facebook page and go, yeah!  I remember that car place, that was awesome… like!  Well, I guess I did it with Starbucks… but I do spend an inordinate amount of time there!

That reminds me, I have to go start a Facebook page…

Cheers!

Jean

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Oh Baby, Baby: My Broad Match Modifier with Bells

Merry Christmas Dr. Mr. SEO!

I have a new keyword match type to occupy my free time over the holidays, yeehaw.  I know it’s not new for everyone, but then I’ve never claimed to be ahead of the times.  These are the things I’ve learned:

Anyhow, some of the advice I’ve gotten from the hand of G states that the keyword match type:

+vancouver +real estate

Would trigger for the term ‘downtown vancouver real estate‘ as well as ‘vancouver westside real estate

and, “So if you have many terms related to location associated with vancouver
then the broad match modifier is the best way to go so as to minimize the
keyword list and ensure that you do not miss out on the relevant keywords.

My confusion:

If I have, say a keyword like ‘Vancouver Realtor’ and I decide to make it a broad match modifier: +vancouver +realtor so as to minimize repetition with that particular combo, then how do I also add ‘vancouver real estate‘, or ‘downtown‘ to the mix without too much repetition?  Do I have to make everything else an exact match that might contain the word ‘vancouver’?  As I certainly can’t just use ‘real estate’ or ‘downtown’ by itself as a keyword and expect any pertinent results.

Theroretically, I suppose I should be able to add ‘real estate +vancouver’ and then ‘downtown +vancouver‘… but does vancouver then compete with itself?

Hmmm,

Jean

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Don’t Let the Adwords person get too close…

Dear Mr. Dr. SEO,

Well, I had many a Google Adwords team phone call in recent weeks.  No, actually I had many a phone call scheduled… only 1 connected.. Perhaps due to the fact that my unfortunate pairing was with a lovely girl from somewhere where 10pm for me was 8am for her, and they were only allowed to schedule time on the phone at certain times. I did learn a few things that were news to me which explained a lot.  (I’m still working on whether they will put me on the right track or simply confuse me more)

I feel like perhaps she shared too much information with me though, because after a very informative phone call, I got little response from her and then got:

“… I am glad that you have appreciated the help provided by ——–.
However as she is out of office, I am handling your issue from here
onwards…”  Does this sound ominous?  Was I close to discovering the secret fairy dust that would raise my keyword quality score and give me endless clicks for free?  Should I be worried about that helpful voice on the end of the line and trying to track down where Google keeps their underground torture chambers for people who reveal too much?

Or perhaps, it’s all to steer me off track, keep me occupied while the keywords float around doing their business and I chase on after, trying to read the signs in the leavings…

Regardless, her sacrifice will not go to waste!  I will continue on my quest to find the perfect keyword that no-one else has thought of and everybody wants to search for.

Yours,

Jean

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Phrase Match, Broad Match, Exact Match… If you were a guy & not a keyword, which would I choose?

Can’t I have them all?

Dear Dr. Mr. SEO

I have some news for you on the subject of keywords in Google Adwords.  I went searching for answers on the net regarding what the best practices were regarding the keyword type choices of :

broad match – will trigger your keyword if any part of it is in the query
phrase match – will trigger your keyword only if your keyword is entirely contained within the query
exact match – will only trigger your keyword if the exact query is typed in

Now I found some good information out there telling me to put all 3 versions into my keyword basket, and much of the info was succinct and made good sense.  This guy even had an awesome excel tip for making your keyword lists with all variations faster and easer:

http://www.blindfiveyearold.com/google-sem-101-phrase-match-and-exact-match

And my search through the AdWords help centre inevitably led me to a blank screen:

“Learn about keyword match types” which told me this was potentially juicy information that was not to be had by normal means.  What a tease.

My problem being that as soon as I implemented variations of my keywords as broad, phrase, and exact matches, my CPC shot up and traffic went down.  I finally emailed the Google team for clarification.  (as a newbie, I was hesitant not knowing how skewed their answers might be in their favour:  ie. more money for them…).

All in all, it was a positive interaction with the Google Adwords Team, they answered everything I asked, repeat emails and everything.  Basically, they told me that having more than one instance of a keyword in a basket causes competition with each other within the group, on each query that triggers them.  I immediately removed any duplicates I had, trying to choose whichever (phrase, broad, or exact) keyword had the best CTR and pausing the rest.  It seems to have had the desired effect, although the fact that I designed my Campaigns on this faulty assumption has left me with more clean-up and less “fresh-startedness” then I was hoping for.

oh well, the honeymoon is over…

Jean

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Pay-Per-Click: Google can change on you, but not the other way around?

Dear Dr. Mr. SEO

Well, expert that I am…  It appears to me that whenever I change anything in my PPC accounts, I am immediately punished by a drop in clicks.  It is still unclear whether this is due to my keyword score dropping, adding new keyword, adding negative keywords, breathing too loudly or what?  Is it just the inevitable quantum reaction to a shift in internet reality which must create an equal and opposite reaction before stabilizing into either a positive or negative shift?

Are the changes I make all part of some sort of cosmic plan put in place by a benevolent Google, or are they random happenings in the 0′s and 1′s of my brain translated from chaos into some sort of order that makes speech and button clicking possible?  If you could just give me some sort of sign…

(and not the “why this ad?” option tucked into the corner of the paid ads on search -that is not the sign I’m looking for…)

Thanks for listening,

Jean

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Useful Information about Pay Per Click and Adwords Acronyms

Dear Dr. Mr. SEO,

This blog has clearly become about more than link building… mostly because I can’t stand it, and I’m clearly not very good at it!  Apparently shyness and self-loathing can totally translate to the internet from the real world!  So I am expanding my rantings to other SEO shinanigans like Pay-Per-Click and random browser musings.  I do try to be PC* as I’m not sure I want the wrath of Google on my little shoulders… does Google have wrath?

However, today is less of a rant and more of a “Yay, I found information I needed immediately from a google query!” So  I thought I’d share my joy.

PPL, PPC, CPC, CPL, et al.  These are all things I look up at random as I slog through the Google-tastic Adwords information, and mostly find myself going to outside Blogs for help.

So here are a couple that help!

The PPC Hero blog gives out free PPC information and tips and also sends out email newsletters that I actually find helpful, and that keep me on track (if not motivated!)

Today I also found a pretty helpful blog full of  Acronym Definitions for all those little 3-letter groupings that can mean any number of things depending on what industry you are talking about.

So yay,

Jean

*haha, politically correct…

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